Communication, Leadership, & Hair on Fire…
I recently had the opportunity to speak with Dave Shrein on the Church Marketing Podcast. Dave and I met via Twitter and have enjoyed discussing the unique challenges and opportunities involved in church communication, planning, leading volunteers, and more.
Here are several highlights from the podcast:
- Should church ever be run like a business? Should we even use that word?
- We need to be careful about using insider church language. People will filter what we say through their own worldview.
- Make sure volunteers know they’re viewed by staff as co-laborers in ministry and not as free labor.
- Communication has to be about our audience; not about us.
- Present your message in a way your audience is ready to receive.
- You’re never gonna make everyone happy. **Simple truth right there, folks!**
- How can we find great volunteers and place them in roles where they can thrive?
- New believers who are volunteering are likely to see God and their relationship with Him through the lens of how you treat them.
- In order to have the time and energy to truly invest in our relationships, we need to take a longer view and plan out events/services months in advance. You can’t be running around with your hair on fire all the time (yes, that’s a direct quote…).